Good company culture: Why is it important and how to build it

Are you planning to build a team or a company where employees are motivated and excited to work? Good company culture doesn’t happen overnight, and certainly not by accident. Take the success into your hands and create a positive company culture. In this article, we are providing you with 5 tips on how to do it effectively.

What is the company culture

Company culture is the “personality” of the company. And, like with people, personality matters. It includes the company’s shared values, goals, mission, beliefs, working environment, and management style. It affects how employees work and interact with each other and the way work is executed and done.

Why good company culture is important

The vibe of the company and the employees has a huge impact on the overall success of your team or company. The research by Delloite confirms it – 94% of managers and 88% of employees believe a good culture is important to a business’ success. Employees who believe their workplace has healthy and positive culture are happier in their work. And happy employees are 12% more productive than the average workers.

5 steps towards building a healthy company culture

Positive company culture requires a lot of effort. How does good company culture look like? Here are 5 steps you can do to create a fantastic work environment within your team.

Define the company culture

First of all, you need to start with planning. Define how your company culture should look like. Focus on where you are as the company going and how employees will help to achieve the main goal.

Hire the right people

Hire the right people who fit your company’s culture, values, and goals. This works also the other way around – companies with positive cultures attract more candidates.

Get employee feedback

Employees' voices must be heard. If they don’t feel happy at their work, their productivity will go out of the window. Take your time to ask them if they feel valued and have the necessary resources and tools to do their job.

Take care of your employees

No company can exist without employees. Make sure they don’t feel left out and try to understand them. Good motivational factors are also working with impact on important projects, working from home, team building, and creating a family fund.


Showing appreciation for the hard work of your employees is critical for their satisfaction. It makes them feel valued and respected. It can be a compliment, financial or nonfinancial benefit.

Monitor progress

Communication and transparency are keys to healthy company culture. Periodically evaluate the work and make changes. Creating a good company culture takes time but if you stick to your vision, you will succeed.


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